Mexico herbal products market: Mx$6.8 billion industry by 2017

Press Release   •   Jul 17, 2013 14:59 BST

The Mexico herbal products market remains highly fragmented, with only a few international companies having an important presence. The competition is defined by the presence of many small regional and domestic producers selling artisanal variants of herbal/traditional products which cater to specific local demand. In 2012 Cadbury Adams Mexico led with a 28% value share. Ranked second was Herbalife Internacional de México with a 12% value share.

The 2012 growth rate was higher than the growth rate the previous year, because there is a general trend towards herbal/traditional products, which will also help the category to see a good performance in the coming years. Herbal/traditional tonics and bottled nutritive drinks saw the most dynamic growth, with an 18% current value increase in 2012, thanks to Herbalife Internacional de México's sales strategies, boosted by the lack of competition that its products face in this category.

Herbal/traditional products are expected to maintain their popularity thanks to consumers' awareness about the importance of products being "natural". The category is expected to see a constant value CAGR of 2% in the forecast period to reach Mx$6.8 billion in 2017.

For more information on the Mexico herbal products market, please click here: Mexico herbal products market issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.