Johnson & Johnson de México led the Mexico NRT smoking cessation aids market with a 54% value share in 2012, thanks to the recognition of its brand Nicorette, and also because it focuses on gum, which smokers prefer, because in addition to providing them with nicotine, it satisfies the need to have something in their mouth.
The growth rate in 2012 was more modest than in 2011, but significantly higher than the review period CAGR of 1%. Sales of NRT smoking cessation aids dropped were adversely affected by the economic crisis in 2009 and 2010, but sales rebounded in 2011 when a steep new tax on tobacco encouraged many Mexicans to quit smoking. Sales in this category are still very low, as most Mexicans who choose to quit smoking tend to do so using willpower, and do not use NRT cessations aids, which are still very expensive.
It is not expected that NRT smoking cessation aids will increase significantly in the short term, even if the tobacco industry is strictly regulated to discourage tobacco consumption. A CAGR of 2% is expected in the forecast period in constant value terms.
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