Mexico sports nutrition market: Mx$2.2 billion industry by 2017

Press Release   •   Jul 17, 2013 15:01 BST

Pronat is by far the leader in the highly segmented Mexico sports nutrition market, holding a 17% share at the end of the review period. Pronat is a Mexican company, which has been established since 1976. It has gained recognition amongst consumers thanks to its positioning of producing healthy and natural products.

Sports nutrition products are marketed according to different elements. One is based on activity level: beginners, intermediate and advanced. Another is based on the benefits that the products provide: strength and muscle volume, fat reduction and energy increase, resistance and recovery. These classifications make it easier for consumers to select amongst the wide range of products the one which best fits their needs.

It is expected that an increasing number of Mexicans will become more aware of the positive impact of healthy nutrition, sport and physical activities on their health, and thus increase their spending on health and nutritional products, as well as on fitness activities and sports products.

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