Herbalife Internacional de México led the Mexico weight management market with a 32% value share in 2012. Its success is based on its more than 25,000 Nutrition Clubs, which make these products available to a wider segment of the population.
Weight management increased by 10% in current value terms in 2012; this was higher than the 8% growth in the previous year, thanks to awareness campaigns regarding the risks of being overweight or obese. This campaign, led by the Mexican government through PREVENIMSS, the Mexican government's preventative medicine programme, focused public attention on the problems caused by obesity, such as diabetes and heart problems, encouraging Mexicans to lose weight.
Concerns over weight and obesity will continue to be important over the forecast period, thanks to government health programmes. At the same time, more physical activity and a focus on healthier foods are likely to be complementary strategies to weight management products. However, habits take time to change, and weight management products will continue to be seen as an easier solution to losing and controlling weight.
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