Mexico wound care market: Mx$252 million industry in 2012

Press Release   •   Jul 17, 2013 15:03 BST

Kendall de México led the Mexico wound care market with a 35% value share in 2012. Ranked second was BDF México with its brand Hansaplast, holding a 16% value share due to the success of its Curitas (Hansaplast) brand, which is present only in sticking plasters/adhesive bandages.

In the Mexican market, specific needs that are covered by wound care include waterproof and children's bandages, but also products containing active ingredients such as arnica or capsaicin, which relieve muscle pain; or with salicylic acid to treat foot corns.

Wound care is guaranteed to see a continued increase, as the population will continue to grow and age in the coming years. However, as this is a mature category, although it is expected to continue growing, it will be at low rates. The expected CAGR in the forecast period is just 1%.

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