Miele’s presence at Grand Designs Live celebrates its authority in cooking and helps extend its dedication to giving customers the opportunity to road-test its high quality appliances through its demonstration showrooms in Abingdon and London. Grand Designs Live Birmingham will feature three Miele areas to showcase its innovative kitchen appliances and present live cookery demonstrations.
Miele is bringing its highly successful Kitchen Inspirations interactive feature from Grand Designs Live London to the visitors of the Birmingham show to get hands-on with appliances and try them out as they would at home. The interactive feature, which was enjoyed by both homeowners and homebuilders alike, enables visitors to experience for themselves the very latest in Miele technology including induction hobs, steam ovens, coffee machines and cooker hoods.
The Live Kitchen Experience will allow visitors to see the capabilities of Miele’s newest kitchen technologies, through daily cookery demonstrations from a host of celebrity chefs and culinary experts, including John Burton-Race, Martin Blunos and Will Holland. Miele’s own team of experts will also be on hand to offer help and advice about successfully choosing and creating an inspirational kitchen space, with appliances that provide the ultimate cooking experience and bring your dream kitchen one step closer.
The Miele Product Showcase will celebrate both Miele’s 111 years of appliance expertise as well as its Which? Best Domestic Appliance Brand 2010 award which it received in May. It will showcase the very latest exclusive products from the Generation 5000 range of cooking appliances, including the brand new Design Worlds - white and cool metalic coloured appliances. Every appliance in the collection has been designed to perfectly complement each other, marrying state-of-the-art technology with design excellence, and creating a harmonised, stylish finish to any kitchen installation. In addition to the Generation 5000 range, the stand will also host the very latest in vacuum cleaning technology, featuring the Miele Hybrid – a dual power high-tech vacuum cleaner which can operate in both corded and cordless mode, and the highly economical EcoLine vacuum cleaner.
Zoe Carter, PR and Events manager at Miele, said: “We are pleased to announce Miele’s sponsorship of Grand Kitchens at Grand Designs Live Birmingham in October, and our partnership with the Grand Design Live events in 2011. The shows provide excellent brand synergy with shared values including style, inspiration, aspiratation, technical sophistication and ethical and environmental responsibility’.
Katie Taaffe, Show Manager for Grand Designs Live, said: “We are delighted to have Miele back as our Grand Kitchens partner for our forthcoming NEC show and our two events in London and Birmingham, 2011. Miele is a perfect brand fit for Grand Designs Live as it encompasses everything we love about the Grand Designs television show and events; first-class innovation, quality investment pieces and contemporary design. We are particularly excited about the Live Kitchen Experience feature where visitors can see celebrity chefs get hands on with the Miele technology itself’.
Visitors to Grand Designs Live can also take advantage of the special show discount on Miele Simply Cooking classes, available at the Miele Experience Centre, Abingdon and Miele Gallery, London, with a 20% discount on the usual price of a class. Visit www.miele.co.uk/showrooms for more information.
Miele, the German manufacturer and global leader in premium domestic appliances and commercial equipment, is committed to reliability and durability, combined with advanced technology and superior quality. Founded in 1899, Miele has always been a family-owned, family-run company, belonging to the Miele and Zinkann families – today each in their fourth generation. The company motto of ‘Forever Better’ underpins every Miele endeavour; it drives innovation through the passion for finding better ways of doing things, and a desire to enrich people’s lives and bring pleasure to every household. The product range includes household appliances for laundry, cooking, refrigeration, dishwashing and vacuums, and commercial appliances for laundry, sterilisation and dishwashing. Miele encourages its UK customers to come and test the products before they make a purchase at the Experience Centre in Abingdon, Oxfordshire or the brand new Miele Gallery, in Central London.
Miele is the proud supplier of appliances for a wide range of quality hospitals, hotels, restaurants and sport facilities, as well as prestigious residences across the UK and worldwide including The All England Lawn Tennis Club at Wimbledon, Italy’s Grand Hotel A Villa Feltrinelli, Vienna’s Hofburg Imperial Palace and The Kremlin.
In May 2010, Miele was awarded the Best Domestic Appliance Brand accolade at the Which? Awards for a record third time. In addition, Miele swept the board in the Which? Kitchen Appliances Product Reliability Survey and obtained excellent results in the Brand Aftercare Survey.
In 2009, Miele received 36 Which? UK Best Buy awards, putting it in the Top 10 of Which? Best Buy brands. In March 2010 the new Miele Hybrid dual power vacuum cleaner was the latest Miele appliance to be honoured with a Best Buy award, and the S7 upright vacuum cleaner was also awarded a Get Connected Product of The Year 2010 accolade.
For further information please visit www.miele.co.uk