HelpForHeroes

Military Charity Help for Heroes Unveils New Behind The Scenes Video

Press Release   •   Aug 15, 2012 16:34 BST

Help for Heroes have unveiled a brand new video to promote the range of merchandise available through their new ecommerce website. The video was produced in association with a range of lifestyle shots for the site and shows some of the hard work that went into making the shoot such a great success.

The video and photographs were produced by Reef Communications, a full service creative agency who have previously worked with internationally recognised fashion brands including Crew Clothing, the White Company and Joules. Reef donated their time, expertise and facilities free of charge. They organised makeup artists, clothing technicians, fashion designers, transportation and models for the day’s shoot. The result was an excellent set of lifestyle photographs, which can be seen at Help for Heroes’ new ecommerce website, here.

On the new site, you will find a range of products aimed at all ages, styles andgenders. Help for Heroes Trading have recently launched a premium quality range of clothing for men and women, branded as Herowear.This superbly designed collection is exclusive to Help for Heroes and combines fashion and style with the iconic charity branding, featuring products such as  polos, T-shirts, robes and underwear. For the younger members of the family, they offer a fantastic range of clothing and accessories for children and babies, including the new and adorableLittle Hero collection, which includes Help for Heroes branded teddy bears, t-shirts, booties and blankets.

Launched in October 2007, Help for Heroes raises money for the support of those servicemen and women who have been wounded in the service of the United Kingdom during conflicts, or whilst training for operations. Help for Heroes Trading Company Limited is the trading arm of the charity. The proceeds from the sale of products through their online store and at fundraising events go to covering the running costs of the charity, ensuring that every pound donated goes to supporting capital projects and grants.

To order Help for Heroes merchandise and support the charity please visit their online shop, whereyou’ll find further information on all products available. The behind the scenes video of the lifestyle photo shoot, filmed and produced by Reef Communications, can be viewed at the Help for Heroes Trading Company blog.

Contact Details:
Dhana Lamer
Help for Heroes
14 Parker’s Close
Downton Business Centre
Salisbury, Wiltshire
SP5 3RB
01725 513 212
www.helpforheroes.org.uk
tradingpress@helpforheroes.org.uk
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Help for Heroes provides direct, practical support to wounded, injured and sick Service personnel, veterans, and their families. This is provided through grants to individuals and other Service charities, capital build projects and support for life at our four Recovery Centres across the UK.