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Mobile entertainment market booming due to games such as Angry Birds

Press Release   •   Oct 22, 2012 14:35 BST

The mobile entertainment market has been forecast to increase at a compound annual growth rate (CAGR) of 6.3%, to hit a market value of US$67.6 billion by the year 2018.

Growth within the mobile entertainment market looks set to be driven by the insatiable consumer appetite for entertainment on the move and the widespread penetration of mobile phones, smartphones, and other portable devices.

Furthermore, technological advancements in handset technology, expansion in mobile communications infrastructure, and favourable regulatory environment are setting the stage for unprecedented growth in the mobile entertainment industry in the near future.

Mobile entertainment is a broad term encompassing a wide range of leisure activities undertaken on personal mobile handsets, with potential monetary value.

The mobile entertainment market has moved beyond the traditional staples such as ringtones and logos, into a full-fledged entertainment service providing diverse industry offerings such as mobile TV, music, games, gambling, and adult content, among others.

The move to a predominantly app store-led content delivery model had significantly boosted the income of smaller content developers within the mobile entertainment market. Examples quoted included Rovio with "Angry Birds" and Lima Sky with "Doodle Jump," games that have each registered more than 10 million paid downloads.

Asia-Pacific and Europe make up the bulk of the mobile entertainment market, capturing a major share worldwide. Asia-Pacific, driven predominantly by the emerging markets of India and China, will continue to invest significantly in the mobile communications sector, backed by fast paced industrial development and huge demand from outsourced contact centres. Given this backdrop, the Asian market is projected to surge ahead at a substantial growth rate of approximately 15% through 2018.

Due to India's entrepreneurial publishers and lack of stringent regulations, it has been predicted that total revenue in India's mobile entertainment market will rise to $1.79 billion in 2016, significantly up from $670 million in 2011, showing a CAGR of 18.2% from 2012 - 2016.

For more information on the mobile entertainment market, see the latest research: Mobile Entertainment Market

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