Mobile gaming market sees spending eclipse that of portable gaming handsets

Press Release   •   Feb 25, 2013 17:00 GMT

Recent reseach has revealed that spending on video games for Apple's iOS and Google's Android platforms has eclipsed that for Sony and Nintendo's handhelds.

Just five years ago, gaming was primarily conducted on just the TV and PC screens - now, with the popularity of smartphones and tablets, the amount of time and money spent on gaming has significantly increased.

Games devotees are expected to significantly boost spending on In-app purchases over the next few years, with an estimated $3.03 billion in sales in 2016, equal to more than ten times the $301 million calculated for last year.

Looking at the final three months of the year should have favoured the handheld consoles since spending on their packaged games and downloads is typically much higher than normal in the weeks before Christmas.

Even so, the study suggests they were narrowly beaten by combined sales of iOS and Android game apps over 2012's final quarter.

iOS games were found to make more than three and a half times their Android counterparts, but titles on the Google platform are growing at a faster rate.

However, Android games were growing at a faster rate. And in South Korea - Samsung's home - video games from the Google Play store did outsell those from Apple's App Store.

Mobile gaming is a key value-added service (VAS) application in the Asian market where growth is expect at 19.8% CAGR to 2017 reaching at total of USD $17.4 billion.

Smartphones will remain the primary device which users make in-app purchases on, with more than $6 billion spent on them in 2016, over double the amount spent on tablets.

For more information on the mobile gaming market, see the latest research: Mobile Gaming Market

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