The value of the global mobile roaming market is set to reach $45.1 billion in 2012, and over the next five years this value is expected to experience a constant increase.
With LTE services rolling out around the globe in 2012, operators and affiliates must prepare themselves for the transformative effect this will have on the telecoms industry, particularly the roaming sector. The enterprise roaming segment has long provided a reliable price inelastic revenue stream but this stream can be widened to include all subscribers and increase revenues in a saturated market.
The number of LTE subscribers is set for dynamic growth in the next five years, as operators build and trial LTE in order to cope with the massive amounts of data traffic which is steadily increasing on their networks. The successful launch of a number of LTE networks in the US, Asia and Europe is driving ever greater adoption of 4G services. It has been estimated that there will be 27.9 million 4G LTE handsets shipped globally throughout 2012.
Mobile roaming markets in North America and Asia-Pacific will experience the strongest growth, with Europe close behind. Middle Eastern nations will also show signs of a dynamic LTE market, as their governments are keen to roll-out the latest and fastest cellular networks
2012 is set to be a crucial year for the mobile roaming market as operators look to change their roaming strategies. Operators need to deal with data pricing and bill shock swiftly to ensure subscribers utilise roaming services in increasing numbers.
For more information on the mobile roaming market, see the latest research: Mobile Roaming Market Report
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