moofe’s most important location shoot yet - yours

Press Release   •   Nov 15, 2010 09:59 GMT

Introducing an innovative new cost-saving way for creatives to add the power of bespoke location photography from anywhere in the world to their advertising campaigns –’s Custom Shoot service.

With the all the high quality and ease-of-use moofe has become renowned for, Custom Shoots offers a simple way to add the perfect location to the creative computer graphics (CG) mix.

The service is the latest innovation from one of the most trusted providers of CG-ready location photography, used by some of the world’s top automotive manufacturers like Toyota, Ford, Audi and Volvo.

Custom Shoots are easy for the client to set up – a brief is completed, specific creative needs are agreed and moofe takes care of the rest – all for far less than a traditionally commissioned shoot. Clients then license the imagery they want from their shoot like any other moofe imagery.

Clients stay hands-on with the shoot from their desks, with ‘rushes’ available whilst moofe’s expert photographic teams are on location – wherever they may be in the world.

And like all of moofe’s diverse location packages, all Custom Shoot photography comes with a high dynamic range image (HDRI), for perfect CG productions, as standard. Every Custom Shoot location is comprehensively captured from a huge range of classic and contemporary angles, as well as any specified by the client.

moofe’s commitment to cost-effective creative choice can be seen throughout their range of services, including a choice of angles for every location, dramatic aerial locations shot by helicopter, panoramic visualisation tools and completely flexible licensing options.

“Custom Shoots are the perfect way to obtain unique imagery without the bespoke price tag,” said Douglas Fisher, moofe co-founder.

“Our expertise in commercial photography, built up over decades, mean our clients can relax knowing that their creative vision is ours too.

“We’re putting the world in our clients’ hands.”


Our skilled photographers travel the world to capture entire locations in full detail, with each package including a perfectly matched high dynamic range image (HDRI) to guarantee realistic lighting and reflection detail.

moofe's ease of use, from exploring and licensing imagery online to seamless integration into existing workflows, saves time and money throughout the creative process. 
moofe is the brainchild of award-winning commercial photographers Douglas Fisher and Carl Lyttle, who between them have more than 50 years experience in creating compelling imagery.