Wm Morrison Supermarkets

Morrisons launches its Christmas Collector Card

Press Release   •   Nov 07, 2011 09:43 GMT

Shoppers are being given another reason to choose Morrisons this Christmas with the launch of its Christmas Collector Card.  Launching on Monday 31st October, the scheme will give customers the opportunity to save £25 off their Christmas and New Year shopping.

The promotion will run for eight weeks from Monday 31st October until Saturday 24th December.  During that time, customers need to collect six itemised till receipts from separate weeks, each to the value of £40 or more.  Collector Card wallets for customers to store their receipts are available in store now. Customers can then swap their collector card and six receipts for a £25 voucher.  This can be redeemed against a transaction of £40 or more between 12th December 2011 and 31st December 2011.

The Morrisons’ Collector Card is now in its fourth year and each year more and more customers have benefitted from getting £25 off their shopping when they need it most.  This year’s activity will also be supported by an integrated marketing campaign.  In store POS and a new TV advert will launch on Monday 31st October 2011 as well as nationwide door drops, press and billboard advertising.

Richard Lancaster, Corporate Marketing and Operations Director for Morrisons said:  “At Morrisons we know how hard it is for our customers given the worsening economic situation.  The Morrisons’ collector card scheme is designed to give some much needed financial help during the festive season. We hope as many customers as possible take advantage of the scheme and enjoy £25 off their Christmas shopping."