The new Point of Sale was designed to coincide with the introduction of the limited Diamond Edition AURA™ phone. The retail Point of Sale had to reflect the upmarket specification of the AURA™ range and in particular the Diamond Edition An “A stunning fusion of flawless craftsmanship with an exquisite blend of 18-carat gold, 34 diamonds and a 62-carat sapphire lens”.
“In our extensive research of retail display units for upmarket watches and hi-end consumer electronics we saw a lot of black, square units that felt very “male” in orientation, Motorola AURA™ is a very special proposition aimed at high net worth individuals and not limited to men. In order to provide real visual stand out we designed units that had strong curved elements to reflect the product design and for differentiation were constructed using white high gloss Acrylic. The purity of the whiteness give a true sense of luxury and a radical contrast to what’s out there already” commented WAVE director Tony Barton. “These white shinning plinths and their exclusive merchandise contained within them flies in the face of all the doom and gloom at the moment and make a strong appeal to high net worth consumers who are unaffected by the recession”.
Consumer reaction has been strong so far and WAVE is hopeful of delivering additional Point of Sale units for Motorola in other hi-end retail establishments.
WAVE's core offerings are live and virtual events, retail, PoS, presentations design, exhibitions, incentives, film and video.
WAVE have deep understanding of different media and how to integrate these best to reinforce your messages, change behaviours and drive business performance. Their approach to solving your business communications challenges is based on much practical experience, working internationally for blue-chip clients who come from many different sectors. WAVE's overheads are low and this is reflected in how they charge their clients. They believe they should be paid for our creativity, ideas and results and not for marking up things where we have added no value.
WAVE guarantee never to go over budget and always guarantee success.
The WAVE offer:
- Forging strong relationships between you and your
- Integrated marketing communications projects
(live, film and online)
- Interpreting complex
business issues and making them compelling
- The desire to challenge and change thinking
- Being as ambitious for you as you are for yourselves