Press Release   •   Nov 14, 2011 00:00 GMT

musicMagpie, the UK’s number one cash for CDs, DVDs and games website, has commended the partnership between Google and customer feedback tool, Feefo.

An independent review service, Feefo only allows customers to provide a rating or review for service or product if they have actually purchased from the relevant retailer. Companies themselves are also hindered from removing negative reviews.

Responding to Feefo’s growing UK presence as the customer feedback tool of choice amongst online retailers, Google has moved to allow Feefo to display a website rating in a Google search, impacting search engine rankings and click through levels. In order for the rating to appear, Google must be satisfied the reviews are genuine and unedited by the company.

musicMagpie has used Feefo as its review system for 17 months, receiving nearly 18,000 reviews throughout the period. Currently, 96% of customers have rated musicMagpie as excellent.

Eren Ozagir, CMO, musicMagpie says: Feefo’s independent review service gives our prospective customers a chance to read firsthand how our existing customers have found and rated our service. This is an invaluable tool in building trust and loyalty which are both fundamental to our business. Existing customers have a platform to feedback and this ensures ongoing service improvements, relationship building and reputation management. Allowing the Feefo rating to appear on Google is a huge step forward for both musicMagpie and Feefo, and will allow us to publicise our excellent rating on a huge scale.”

Andy Mabbutt, managing director of Feefo, said: "We are delighted to announce our tie-up with musicMagpie because it shows just how serious they are about listening to their customers.
In a world where honesty and transparency are king, musicMagpie is leading the way with its commitment to customer feedback."

Feefo has grown rapidly since its launch, with The Daily Telegraph the latest big name to sign up.

Recently ranked as the 3rd fastest growing technology company is the UK, musicMagpie is the most popular online recycling website in Europe that pays cash for old and unwanted CDs, DVDs and Games. The site is totally free to use and allows consumers to use their webcam or smart phone and sell their items – or they can just enter the barcodes into the site and get an instant price for them.