Vision Express

New Cartier eyewear collection launched with exclusive event at flagship Vision Express store

Press release   •   Mar 09, 2018 17:34 GMT

A stunning eyewear collection from Cartier, offering a contemporary take on classic design to broaden the brand’s appeal, has been unveiled at Vision Express’ flagship London store with a VIP invitation-only event.

Held at the Vision Express Oxford Street store and hosted by Kering Eyewear, the launch debuted the Panthère de Cartier and Santos de Cartier ranges. It showcased the ophthalmic and sun collection to special guests, which included Vision Express charity partners, media, and VIP customers.

The range delivers a fresh feel for Cartier, with frames priced from £400 to £2,000. It was debuted at Oxford Street in a dedicated store-in-store and will be available in 13 premium Vision Express locations nationwide.

Vision Express CEO Jonathan Lawson welcomed guests to the event, alongside Kering Eyewear’s CEO & Chairman Roberto Vedovotto. Jonathan said: “This is a really exciting event and we’ve got a really special brand here in Cartier, which we’re honoured to host at Vision Express. It’s fantastic to see Kering’s vision for a new Cartier collection that brings a modern flair to attract a younger audience, come to fruition.

“It’s a tough time for retail at the moment, so we need to celebrate successes. Our team here is so impressed by the new range that they’re already asking for more product - they’re excited to offer it to our customers.”

The Cartier eyewear collection consists of 12 ophthalmic frames and 10 sunglass designs. The Panthère de Cartier collection includes modern square and cat-eye shaped sunglasses and glasses inspired by the enigmatic character of the panther, a symbol of the brand since 1914.

Rendered in tortoiseshell and other finishes, complete with golden metal arms and three-dimensional panther heads, the style has all the classic Cartier accents with a new fresh feel. The aviator sunglasses are crafted from golden metal and are ultralight frames at the top half of the lenses, which are tinted in a gradient grey and punctuated by three-dimensional panther heads. From the Santos de Cartier line that pays tribute to Brasilian aviation pioneer Alberto Santos-Dumont, these glasses from the collection are an exceptional interpretation of a classic style. Crafted from golden metal with black lacquer accents, they feature screws inspired by a watch design from the famous jeweller.

ENDS

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake