Meet In Sweden

New Travel Agency helps visitors attend large events in Sweden

Press Release   •   Oct 11, 2010 14:31 BST

Entrepreneurs within the travel industry in Sweden from the southern region Skåne,  join forces and together found the new company Meet In Sweden AB to help foreign visitors in the region. The new company will be owned jointly by Explore Scandinavia AB in Malmö, I.C.E AB in Helsingborg, Travel Gate Sweden AB in Höganäs and Connect Scandinavia AB in Ystad. The setup means that the joint owners continue to run their own individual businesses but network when necessary through the joint company.

“Our partnership through Meet In Sweden AB allows us to mobilise and put together our experiences and resources for the really large events”, says Catharina of Explore Scandinavia in Malmö. This will be a great advantage for organisers, visitors and suppliers e.g. hotels, bus companies, guides, restaurants etc.

Skåne has rapidly become one of Europe’s leading event regions. With several new world-class arenas, a solid infrastructure and a local market of some 3.6 million people, the conditions exist to organise the largest events. Next year Skåne will, amongst other things, host the World Championships in Handball and the World Scout Jamboree 2011.

The Scout Jambouree alone is estimated to draw some 5,000 day visitors – a total of about 50,000 visitors over 2-3 weeks next summer. Not forgetting, the 30,000 scouts from 150 countries living at the camp, many of which will add sightseeing extra days before the camp opens.

“The absolute majority are international visitors who want to travel around Sweden and Scandinavia when ‘they are already here’. We can help them discover Skåne at the same time as offer them the rest of Scandinavia if they so wish”, says Britt-Marie Andrén of Travel Gate Sweden in Höganäs and part owner in the new company.

In the autumn, Meet in Sweden is launching a joint home page and a new online system for hotel bookings designed by I.C.E AB in Helsingborg. The goal is to make it simpler for those organisations that need a good overview for the booking of large groups.

Contact: e-mail

Catharina Johansson, Meet in Sweden AB 0730-418916

Jörgen Gierup, Meet In Sweden AB, 042-370642

Britt-Marie Andrén, Meet in Sweden AB 070-7586539

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Caption: Meet In Sweden AB from left; Carina Dahlbeck, Britt-Marie Andrén, Judit Nagy, Catharina Johansson, Camilla Offerlind

Meet In Sweden is a DMC and Incoming Tour Operator for Sweden and Scandinavia.
he company is located in the southern region Skåne and specialized in round trips including Stockholm, Göteborg, Malmö and the countryside between.
We specialize in tours that take you off the beaten track!
Experience the beautiful landscape, charming villages and history of the region. Combine with visit to the exciting capitals in Scandinavia, Stockholm, Copenhagen, Oslo and Helsinki.