New Recruitments in Malmö and Gothenburg as business grows in Scandinavia.

Press Release   •   Jul 03, 2013 09:31 BST

Krusell International has added 3 new recruitments to its Head Quarter office in Gothenburg and created a permanent presence in the Öresund Region.

By setting up a local sales office in Malmö, Krusell will be in the position to grow its business throughout the region. Appointed to Country Manager for the Nordics is Pierre Forsén Alv with 16 years’ experience of channel management in the Consumer Electronic industry.

His task is now to grow the business by a closer relationship to the distributors and with increased presence in retail. Fredrik Sjölander new Key Account Manager for UK and Southern Europe will add skills to Krusell from the Audio Industry and has a history in developing business in Eastern Europe and the UK market. Christopher Danielsson new Key Account Manager for Scandinavia has a history in selling partner solutions and will add to the team by building relationships towards retail.

-We are continuing to experience growth, says Ulf Sandberg Managing Director at Krusell International AB. These new appointments, with great experience in the field, allow us to manage our increased work load whilst maintaining high levels of client service and response times, he ends.


Krusell Group with 200 million SEK in turnover, and more than 500 employees around the globe is a Swedish lifestyle-house in which several consumer electronic brands reside such as Motörheadphönes, Krusell and the ecofriendly BioSerie. After more than 20 years in the mobile phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for smart phones, Krusell also sell, develop and manufacture laptop-, tablet cases and audio products. Moreover, Krusell is a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG.