Thule Group

New Thule Perspektiv™ camera bags

Press release   •   Apr 29, 2013 07:00 BST

Thule is introducing a complete series of sleek camera bags for the thrill-seeking photographer. The bags are steeped in Scandinavian design and Thule quality where each piece combines function, attention to detail and contemporary styling.

­­– Thule Perspektiv is developed to allow outdoor photographers to take their DSLR cameras and photo gear along on their adventures. "As outdoor enthusiasts and photographers ourselves, we recognized the lack of good solutions in the marketplace and saw an opportunity to do something really unique", says Jeff Warde, Director of Marketing at Thule.

Thule Perspektiv is a series of six camera bags in different shapes and sizes; Perspektiv Backpack, Perspektiv Daypack, Perspektiv Messenger Bag, Perspektiv Top Loaders (medium and large) and Perspektiv Action Sport Camera Case. Functional features such as weather-resistant construction with welded and taped critical seams, water-repellant fabric and YKK RCPU zippers are a part of the bags DNA and offer the opportunity for adventures without worries.

– "The clean, minimal design is a part of the function. Fewer seams mean less points of entry for water and other contaminants. Welding and taping those critical seams further protects the photo equipment. It created a whole new set of challenges for the design team around how to assemble the organization inside. The result is the innovative solutions for easy access on the sides of the bags and the removable pod concept in the Daypack and Messenger bag that enable use of the bags for other activities, as everyday bags", says Jeff Warde.

All Perspektiv camera bags have fast access compartments, are lightweight and for carrying comfort, the bags have ergonomic chassis and adjustable shoulder and hip straps. The SafeZone compartment in the bags ensure protection for fragile gear and feature molded EVA shells with foam padding, and a soft knit lining.


– "The Daypack is my favourite, it fits everything I need for a day of adventure and keep my camera gear safe. The easy access makes it quick to take a shot and its light and comfortable when trekking or skiing. I also like the extra room for snacks, drinks and a light jacket or coat”, says Thierry Donard, action sports photographer and filmmaker.
 

Thule Perspektiv will be launched globally in January 2013. The price points range from €39.99 to €249.99.


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About Thule
The Thule brand was established in Sweden in 1942. Thule is now a premium brand that is used around all over the world. Under With the motto Bring your life, Thule offers a wide assortment of accessories to simplify the transportation of your gear and equipment in a secure, safe and stylish way. Roof racks, bike and water sport equipment carriers, roof boxes, accessories for recreational vehicles, trailers for the an active life (horses, boats, etc.), snow chains as well as luggage bags and boxes are just a few examples of what Thule currently offers. Thule is the largest brand in the Thule Group.