Henleys have partnered with Drive Business to build the new ecommerce site, designed to showcase Henleys’ Clothing new brand direction and improve the overall customer experience. Henleys will introduce its most cutting edge collections ever on the site, featuring the latest trend led pieces across its renowned Premium, Luxury, Silver Lions and Project Deluxe ranges.
A number of key features are planned to sell in key trend led men’s and women’s looks in a dedicated ‘Inspire Me’ section featuring the winning styles of the season. Plus users will be invited to join the Henleys VIP club to receive exclusive discount offers and event news.
Social networking sites Facebook and Twitter will be fully accessible on the site to deliver a fully interactive online experience, allowing users to ‘like’ a product directly on the Henleys site.
Lynsey Emersic, E-commerce Manager at Henleys commented “This is just Phase 1 of our exciting website revamp. There are many more innovative features launching in the coming weeks/months – all aimed at giving our customers a memorable yet uncomplicated experience when they visit www.henleys.co.uk
In addition to the new website a dedicated Henleys iphone application will be launched soon to give customers exclusive sneak peeks of new styles, designer insights and behind the scenes video footage.
Since its establishment in 1996, the now iconic Henleys brand has become a major player in the global fashion arena, creating inspirational and exciting collections season after season. One of the leading British fashion brands of today, its collections demonstrate the perfect combination of individualism and innovation needed to succeed in the fashion industry.
Henleys have 14 stores across the UK including Manchester (Trafford Centre), Liverpool (Liverpool One), Birmingham (Bullring), Bristol (Cabot Circus), Leicester (Highcross), London (Westfield), Sheffield (Meadowhall), Dudley (Merryhill Shopping Centre), Essex (Lakeside), Gateshead (Metro Centre), Cardiff (St. Davids Shopping Centre), Glasgow (St. Enoch Shopping Centre)
New store opening at Westfield Derby 19th September!
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