SOCIAL media savvy graduate Sally Bettinson has landed herself a digital job at a Newcastle-based student lettings agency where she will help thousands of undergraduates find Newcastle student accommodation at the click of a button.
Despite graduate employment currently at an all time low, Sally, 23, from Heaton, caught the eye of student lettings agency Walton Robinson where she now works as a property administrator.
Sally, who has a degree in journalism, gained her new role after Walton Robinson took the decision to develop a strong digital presence in order to communicate with its core market of students and young professionals. This has also included the launch of Walton Robinson’s dedicated property search mobile phone app.
Sally said: “I’ve always been interested in social media, and this formed a large part of my assessments at university. Social media already plays a major part in people’s daily lives and it is becoming more commonly used by organisations wanting to directly communicate with a niche audience. As our target market is students - the main generational users of social media, this is an ideal platform to keep in touch with them.
“A recent survey by ComScore, December 2011, has shown that one in every seven minutes spent online is on Facebook, emphasising why we’ve invested so heavily in this particular channel.”
Sally now writes and manages the company’s website as well as keeping its Facebook, Twitter and blog activity live, actively gaining a bigger social media following and taking property viewing requests direct from the Walton Robinson mobile app.
Managing director Mark Walton said: “We took the decision to invest in social media as a preferred communication tool because we know that’s where our audience is most active, and we want to build on our growing relationship with the younger market.
“Thanks to Sally’s social media expertise, we are communicating with new people each day and building a strong web following. As part of our strategy, we are targeting people online in every possible way. We’ve created an iPhone app, a brand new website and now live on most social media channels. This now means that our prospective or current tenants can reach us whenever and however they want to.”
Walton Robinson's mobile phone app allows user to search for and find favourite properties that appeal to them. These selections can then be shared with their friends on Facebook and property viewings can also be arranged directly with Walton Robinson.
Walton Robinson are a Newcastle estate agents with a difference offering property sales, lettings, investment and student accommodation.