Nonbeige Ltd

Press release   •   Mar 05, 2015 14:39 GMT


For Immediate Release 5th March 2015 is the first online magazine aimed specifically at the “baby boomer” generation. This is not about mobility scooters and stair lifts but all about celebrating the fact that this generation are spiritually and mentally more “in-tune” and physically fitter than any generation that has gone before.

When Maurice Fine was made redundant at aged 63 he trawled the web to find information and entertainment that might appeal. There was nothing! Everything he found that was age appropriate was bland, boring and BEIGE. His son David (35) is a successful website designer and internet marketer. David suggested that Dad should write a blog. The pair realised that between them they had some great contacts that may also want to contribute and within a matter of days the basic premise of was created.

With industry professionals and celebrities attracted to the concept and keen to get involved the site showcases interviews, editorial and articles all presented in a vibrant modern format. Not afraid to be edgy or provocative. From features on online dating, male “submissives”, depression and drug abuse in the over 50s together with nutrition and exercise advice it is quite unlike any other website for the target demographic.

Interviews and some articles are filmed and can be viewed as well as read on PC, tablet or smartphone.

The London School of Marketing recently used at a seminar to illustrate how to brand content for age specific audience.

Maurice Fine quoted – “I’m so proud of what David and I have achieved so far and the amazing feedback we have received from our readers. It just serves to confirm that it is never too late to start over. It is especially rewarding working my son without who none of this would have been possible. We have amazing plans for expansion the future is bright and definitely nonbeige”.

CONTACT : Maurice Fine TEL: 07968 073 652 EMAIL:

Nonbeige Ltd is owned by father and son team. Maurice Fine (64) and David (35).

Maurice takes on the role of editor as well as providing some editorial and David is creative director.

The company was set up to publish on-line magazine

In less than a year nonbeige has grown from an idea for a blog to a fully functioning magazine providing content aimed primarily at the 50-65 year old urban market.

Treating its audience as relevant and still vibrant it has attracted celebrities for in depth interviews and professionals from fields as diverse as psycho-sexual therapy to fine art to contribute educational, informative, entertaining and edgy articles that are always age appropriate.

It is planned to produce a physical copy of the magazine within the next three months.