North American mobile edugame market driven by the increasing focus on health

Press release   •   Apr 25, 2013 09:30 BST

The North American mobile edugame market has been forecast to increase at a compound annual growth rate (CAGR) of 17.22% through to 2016, driven by the increasing development initiatives of enterprises and the increasing focus on health.

Games fulfil a number of educational purposes. Some games may be explicitly designed with educational purposes, while others may have incidental or secondary educational value. All types of games may be used in an educational environment.

Educational games are games that are designed to teach people about certain subjects, expand concepts, reinforce development, understand an historical event or culture, or assist them in learning a skill as they play.

The beauty of a play-based curriculum is that very young children can routinely observe and learn from others' emotions and experiences. Skills-based curricula, on the other hand, are sometimes derisively known as "drill and kill" programs because most teachers understand that young children can't learn meaningfully in the social isolation required for such an approach.

Health is one of the primary issues of concern for people living in the North America region, and in a relatively short period of time, games have become an important way in which to maintain health.

Also, there is an increasing amount of edugames coming onto the market to serve as important tools for training professionals, such as paramedics. Vendors are also increasingly focusing on creating custom content for health professionals.

Recently, HealthTap, which is an interactive medical community, raised a fund of US$11.5 million, bringing its overall funding to US$14 million, in order to gamify the process of doctors answering questions related to health as well as to hire personnel and to involve more physicians and patients in the community.

Although global economic conditions are stabilizing, the recent US credit downgrade by credit rating agencies is a cause of concern for gaming firms. Due to their high dependency on the US market, adverse economic conditions could possibly deter the expansion plans of mobile edugame vendors.

Key players currently dominating the North American mobile edugame market include Glu Mobile Inc., InViVo Communications Inc., Lumos Labs Inc., and Nintendo Co. Ltd.

For more information on the North American mobile edugame industry, see the latest research: North American Mobile Edugame Industry

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