Elan PR Ltd

One-Millionth Bang & Olufsen Automotive Customer Surprised with Special Rewards

Press Release   •   Jan 14, 2016 09:45 GMT

STRUER/KARLSBAD - According to Jens Peter Zinck, Vice President and Head of Bang & Olufsen Automotive for HARMAN, the key factors behind the success of the brand in the automotive market over the last 10 years are not a secret. “Bang & Olufsen Automotive started its cooperation with Audi with the launch of its first car audio system in an Audi A8 in 2005. Since then, we have been delivering audio systems with unprecedented sound quality for drivers and passengers. We are proud to celebrate our 10th anniversary in the automotive market – and our one-millionth customer.”

Saying thanks

In anticipation of the coming landmark, a surprise awaited the one-millionth customer. In late October, ‎Chairman at BehneMar Middle East LLC and Audi enthusiast, Dr. Rainer Behne, arrived at his Audi dealership in Hamburg, Germany to pick up his new Audi RS6, complete with a special night-blue painting and a Bang & Olufsen Advanced Sound System capable of pumping out a staggering 1,200 watts through 15 active speakers. While driving home in such an incredible machine would be a red-letter day for anyone, Dr. Behne’s experience was only beginning.

Upon arrival, Dr. Behne was welcomed by Bernd Hartmann, Sales Manager of Audi Zentrum Hamburg Kollaustraße, and Johannes Schüler, Head of Global Marketing for Bang & Olufsen Automotive. They presented him from Bang & Olufsen audio equipment valued up to 15,000 Euros.

“Audi aficionados choose the brand for its ‘Vorsprung durch Technik’ and Bang & Olufsen is central to this. For me, it was a must to opt for a Bang & Olufsen Advanced Sound System in my new Audi RS6. In fact, all of the Audis in our company carpool have a Bang & Olufsen sound system on-board. I already knew what the Bang & Olufsen experience was like, but being the one-millionth customer and receiving this incredible prize is truly a wonderful surprise,” said an excited Dr Behne later in the day.

For more information please contact:

Global Public Relations, Bang & Olufsen Automotive at HARMAN Lifestyle Audio Division

Ms. Gunhild Ehrhardt-Kruft

email: gunhild.ehrhardt-kruft@harman.com

phone: +49 89 35870 544

web: www.harman.com

About Bang & Olufsen Automotive

Bang & Olufsen Automotive, acquired by HARMAN in May 2015, offers its partners car audio systems with unprecedented sound quality and listening pleasure for the driver and passengers. In addition to traditional craft skills within manufacturing and aluminium finishing, the systems incorporate the radical synthesis of emotional appeal and technological performance that has long been the hallmark of Bang & Olufsen Automotive. Bang & Olufsen Automotive launched its first car audio system in 2005, and will continue to innovate and refine together with its partners within the automotive industry. For more information on Bang & Olufsen Automotive, please visit www.bang-olufsen.com/de/car-audio.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 28,000 people across the Americas, Europe, and Asia and reported sales of $6.4 billion during the 12 months ended September 30, 2015. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.