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Online Argentine car rental market sales grew by 72% in 2012

Press Release   •   Nov 05, 2013 14:44 GMT

In 2012, retail sales within the Argentine car rental market showed 42% growth in current value, mainly explained by a 30% price increase due to the high inflation rate, whilst transactions grew by 9%, six percentage points less than previous year as a consequence of incoming tourism decrease.

Online car rental value sales grew by 72% in 2012 due to increasing options to buy services online, growing internet connections and growing use of mobile phones with internet access.

In 2012 a new car rental search engine called www.rentacar.com.ar was launched; it includes the most important car rental company offers and allows customers to buy services online.

According to a recent market report, 'Car Rental in Argentina,' Avis Rent-a-Car continued to lead the Argentine car rental market in 2012, with an 11% value share.

Avis is the traditional leader in the Argentine market, with a long-lasting leadership based on strong brand awareness and a solid financial position.

In 2012 the company had 1,200 cars, the most important fleet in the market, distributed amongst 60 branches throughout the country.

The top four companies lost share to local and regional car rentals in 2012, as a consequence of fierce competition in the context of a high inflation rate that makes it difficult to grow whilst maintaining profitability, while smaller rentals with older fleets can absorb cost increases.

Value sales growth within the Argentine car rental market has been forecast over the coming years due to an increase in domestic tourism flows.

Drop-off options without charge could be an important competitive tool for companies in this context as Argentina is a country with extensive land and tourists may prefer to rent a car in a city and leave it in other city without having to pay an extra charge.

For more information on the Argentine car rental market, see the latest research: Car Rental Market Research

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