Online retailers market driven by growth in Asia-Pacific

Press Release   •   Jun 13, 2013 14:17 BST

The online retailers market has been forecast to continue to see growth through to 2016, although growth is generally set to be slower between 2011 and 2016 than it was between 2006 and 2011.

Online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

More people than ever are going online to shop. They're making more splurge-purchases on luxury sites, doing more comparing of bargain prices, and even "drunk-shopping."

With the growth of online shopping, comes a wealth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service requirements.

The top five EU nations: the UK, Spain, France, Germany, and Italy, accounted for around 60% of the European retail sales through the channel in 2011. Their combined share is expected to decline by 2016, and to be taken by Russia, which is expected to account for around 30% of total regional sales.

Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest-growing sales channels in the United States. Since the start of the decade, revenue for the Online Retail & e-Commerce industry has grown at an exceptional rate, outperforming most brick and mortar retail industries.

Japan and China together account for over two-thirds of total Asia Pacific retail sales through the channel in 2011. Together, they are expected to share more than three-quarters of the regional online sales by 2016.

For developing countries and low-income households in developed countries, the adoption of online retailing in place of or in addition to conventional methods is limited by a lack of affordable Internet access.

The best websites carve out a niche in the industry and make sure to connect with their customers in a unique way.

For more information on the online retailers market, see the latest research: Online Retailers Market

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