Out of nearly 800 top consumer websites evaluated, 30.2 percent made the Honor Roll, distinguishing themselves by safeguarding data via best practices in three categories: domain/brand protection, privacy and security.
Conversely, nearly 70 percent didn’t qualify for the Honor Roll with 52.7 percent failing in at least one of the three categories.
As part of the evaluation process, High-Tech Bridge's website vulnerability assessment service ImmuniWeb® was successfully used for Honor Roll scoring to verify and test SSL certificates and Web Application Firewalls (WAF), and to detect XSS (Cross-Site Scripting) vulnerabilities on several thousands of world-largest and governmental websites.
Ilia Kolochenko, CEO of information security and computer forensics company High-Tech Bridge, says: "The OTA is doing a great job by
promoting the culture of privacy, data protection and information
security among individuals, multinational companies and governments. The
role of OTA in modern society is extremely important, especially today
when news about new cyber security incidents dominate media headlines.
At High-Tech Bridge we are honored to be in the OTA Honor Roll for the
third consecutive year. We are also happy that ImmuniWeb®, our on-demand
web security assessment SaaS, was leveraged by OTA to perform various
web security testing for the Honor Roll".
Twitter topped the Honor Roll for the second consecutive year with the highest overall trustworthiness score. Of all sectors analysed, the “Social 50”— comprised of social networking, gaming and dating websites — outpaced all others in terms of average score and percentage of companies on the Honor Roll (50 percent).
The 2014 top 10 most trustworthy online retailers (11 due to a tie) are:
- American Greetings
- Christian Book Distributors
- Sony Electronics
- Big Fish
- JackThreads & Zulily
In 2009, OTA formally launched the Online Trust Honor Roll and Online Trust Audit, which today is a comprehensive evaluation of a site's and mobile application's best practices in brand and consumer protection, security and privacy. Through a composite weighted scoring including over two-dozen data points, sites which achieve a score of 80% or greater are named to the Honor Roll.
The OTA works collaboratively with industry leaders to
empower internet users and improve online trust, and completed audits on
more than 500 million emails, more than 800 different domains and
privacy policies, and over 10,000 web pages associated with the Internet
Retailer 500 (IR500), Federal Deposit Insurance Corporation (FDIC 100),
and Top 50 Social, News / Media and Federal Government sites. Analysis
fell across three main categories: Domain, Brand, and Consumer
Protection; Site, Server, and Infrastructure Security, and Data
Protection and Privacy.
Overall Honor Roll Achievement by Year
The 30.2 percent success rate among all evaluated websites constitutes a drop-off from 32.2 percent in 2013. This decline is attributed in part due to more stringent security standards, as well as the addition of a new category—the top 50 news and media sites. The online media sector fared poorly in its debut, with only a 4 percent success rate and a 62 percent fail rate. Discounting the news sector, the overall percentage of Honor Roll members remained at par with with 2013 at 32.1 percent.
Percentage Achieving 2014 Honor Roll Status by Sector
Email Authentication & DMARC by Sector
Site & Server Security Scores/Adoption by Sector
Headquartered in Geneva, Switzerland, High-Tech Bridge provides customers in Europe, the United States, the Middle East and across the globe with information security services such as penetration testing, security auditing, computer crime investigation and web application security testing.
In 2012, analyst firm Frost & Sullivan recognised High-Tech Bridge as one of the market leading service providers in the ethical hacking industry. High-Tech Bridge also received the prestigious Online Trust Alliance Honor Roll award in 2012, 2013 and 2014.