Otrum AS

Otrum installs 3.800 hotel rooms for the Sochi 2014 Winter Olympics

Press release   •   Feb 10, 2014 11:15 GMT

OSLO, Norway — Monday 10th of February 2014 — The biggest installation in Otrum history recently concluded in the majestic AZIMUT hotel complex in Sochi. АZIMUT Hotel Sochi and АZIMUT Hotel Resort & SPA Sochi is the largest hotel complex in Europe, spanning over 180.000m2 with more than 3.800 rooms. Otrum Enterprise Smart is installed in every room, providing guests with entertainment and information between the Olympic events, on Smart TVs from LG.

Otrum Enterprise Smart is the set-top box free version of Otrum’s hospitality solution for guest communication and entertainment. Together with the numerous other technological advances in the AZIMUT hotels, Otrum’s solution will play a subtle, yet important, part in creating an unforgettable stay at the Sochi 2014 Winter Olympics.

With crystal clear broadcasts from the Olympic events, and global news through the digital end-to-end IPTV system, world press and supporters alike will find their hotel room a soothing evening retreat. The AZIMUT branded TV menus by Otrum have much to offer, leveraging powerful advertising and rich multimedia features to promote the hotel’s products and facilities. Guests choosing to stay in their rooms can enjoy a great variety of movies and international TV channels, or explore the Virtual Concierge.

In addition to a unique and personalised guest experience, Otrum Enterprise provides powerful backend features for monitoring and proactive maintenance of the IPTV solution, service usage statistics and revenue analytics.

“The story behind the huge AZIMUT hotels project actually started back in 2011.” comments Slava Osipov, Sales Director at Otrum. “It has been a long journey, but we finally won the deal during the Summer of 2013. It feels like taking home an Olympic gold medal in relay!” “I couldn’t be more proud and happy with Dana Skaustein, Slava Osipov and the rest of the team from Otrum that won this great project.” comments Bruno Plaza, VP International Distribution at Otrum. "It marks a significant milestone for Otrum in the Russian market, and we will build on this success to be the market leader."

AZIMUT Hotels is one of the fastest growing privately-held hotel management companies in mid-market hospitality segment and the leading Russian hotel operator by number of rooms outpacing all other competitors, including international hotel chains represented in Russia. AZIMUT Hotels manages, leases, franchises and owns 20 hotels and over 9100 guest rooms in 19 cities across Russia, Germany and Austria.

Otrum creates multi-platform smart solutions for the hospitality industry. It is a leading supplier of guest internet, networks, interactive IPTV, digital signage, movies and TV channels in the EMEA and Latin America. Otrum is a privately owned Norwegian technology company, with Telenor as the largest shareholder.

For more information

Dana Skaustein  
Account Director Major Accounts, Otrum AS    
dana.skaustein@otrum.com / Tel: +47 93400734  

Vjacheslav Osipov
Sales Director CIS, Otrum AS
vjacheslav.osipov@otrum.com / Tel: +47 97589668

Otrum is a leading provider of interactive TV solutions and content to the hospitality industry. Otrum offers a wide selection of TV channels, movies, information services and broadband solutions to hotels in the EMEA. The company was founded in 1985 and now has over 100 employees with a turnover of more than 300 Mnok. Otrum is owned by private shareholders with Telenor as the biggest shareholder.