Oxfam International “Poverty Puzzle” film created by

Press Release   •   Jun 17, 2013 06:52 BST

As part of today’s launch of Oxfam International’s new six year Strategic Plan, has created a short film to introduce both the plan as well as their new Executive Director, Winnie Byanyima.

The concept for the short video draws on the idea of global injustice as a puzzle (and therefore solvable), using the iconic RUBIK'S CUBE® whereby each side represents one of the six elements in the strategic plan.  The viewer watches hands moving the pieces of the puzzle while Ms Byanyima narrates a voice over.  The film culminates with the puzzle being solved as Winnie introduces herself.

Simon Ross, director for the ‘Solving the Poverty Puzzle’ film, said:  It has been an absolute privilege to work with such a prestigious charity.  Oxfam set us a significant challenge with this project and from the outset we wanted to find an elegant concept which could quickly cover such a broad range of themes.  We wanted to engage with viewers at an intellectual level - hopefully in a witty and accessible way - and needed to make a connection by not only encouraging viewers to think about poverty, but to think about it in the way that Oxfam does:  a systemic, complex and multidimensional problem.

Brigid Janssen, Global Communications Director of Oxfam International, said: The team understood immediately that Oxfam needed to approach this material in an imaginative yet clear way.  The metaphor and visual simplicity of using a RUBIK'S CUBE® were just perfect as it also handled the serious subject matter with dignity.  We are delighted that Oxfams objectives have been met so fully and we look forward to working with in the future.


Notes to Editors:

• To watch “Solving the Poverty Puzzle” please visit: 

• For media queries, please contact Aimee Parnell: 020 7395 9760; 07968 976405;

• For Oxfam media queries, please contact Matt Grainger, Head of Media for Oxfam International: 01865 339128; 07730 680837;

About Solving the Poverty Puzzle:

• “Solving the Poverty Puzzle” was produced in two lengths: (i) longer version with an introduction by Winnie Byanyima and (ii) shorter version with no introduction.  Each version has also been translated into French and Spanish (either subtitles or voice over) and are available at:

English short: 
French short: 
Spanish short: 

English with Winnie: 
French with Winnie: 
Spanish with Winnie:

• “Solving the Poverty Puzzle” was filmed in one take through the expertise of “speedcuber” Alex Lau.  Speedcubing is the process of solving a Rubik’s Cube in as fast a time as possible.  Alex is fifteen years old and is currently number 3 in the World Cube Association Rankings (

• The use of the RUBIK'S CUBE® was kindly allowed by Seven Towns Ltd (who owns all the international rights in the RUBIK trademarks and in the overall image of the RUBIK'S CUBE®)

About is a video production, content marketing and digital agency with offices in London, Toronto and Cape Town.’s clients communicate and market through the moving image.  Since 2006 has created a variety of works, from virals and commercials to short films, corporate content and feature documentaries. The company has in-house design, animation and production capabilities, as well as digital capabilities that include the creation of interactive interfaces, digital strategy and SEM services.  blueprint your identity®

For more information on, please visit:

About Oxfam International:

Oxfam is an international confederation of 17 organizations networked together in more than 90 countries, as part of a global movement for change, to build a future free from the injustice of poverty. Oxfam works directly with communities and seeks to influence the powerful to ensure that poor people can improve their lives and livelihoods and have a say in decisions that affect them.

For more information on Oxfam International, please visit: is a video production, content marketing and digital agency with offices in London, Toronto and Cape Town.’s clients communicate and market through the moving image. 

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Press contact: Aimee Parnell, Producer, +44 20 7395 9760