'Panda-monium' as Sainsbury’s celebrates the launch of Kung Fu Panda 2 with an exclusive performance by Steps

Press Release   •   Nov 16, 2011 10:26 GMT

Customers at Hayes, Middlesex were treated to a live performance from Claire Richards and Lee Latchford-Evans from newly reformed pop phenomenon Steps. The aficionados of the perfect pop cover performed the classic song ‘Kung Fu Fighting’, featured on the Sainsbury’s exclusive music edition, as well as a couple of their biggest hits. Claire and Lee then encouraged Sainsbury’s customers and colleagues to take part in karaoke and demonstrated some dance moves for all.

‘Pandamonium’ is set to continue throughout the week as Po spreads his ‘awesomeness’ across Sainsbury’s stores nationwide, giving out Panda ears and masks to celebrate the release of the #1 animated movie of the year, KUNG FU PANDA 2.

Richard Crampton, Sainsbury’s Head of Entertainment said:  “Our exclusive music edition of KUNG FU PANDA 2 contains a number of covers, so who better to ask than Steps to mark the launch.  We’ve been working hard to secure the exclusive and the result is fantastic value for our customers on one of this year’s biggest titles.”

The #1 animated movie of the year, KUNG FU PANDA 2, DreamWorks Animation SKG, Inc.’s spectacular follow up to the Academy Award®-nominated original, earned more than $650 million at the global box office, delighting viewers of all ages with its engaging story. Boasting an all-star cast of voice talent including Jack Black, Angelina Jolie, Dustin Hoffman, Gary Oldman, Jackie Chan, Seth Rogen, Lucy Liu, David Cross, Michelle Yeoh, Danny McBride and Jean-Claude Van Damme.


Kung Fu Panda 2 is out now on DVD and Blu-ray.




Notes to editors:

  • Sainsbury’s stores around the country that will be visited by Po are: Lincoln, Kiln Lane, London Colney, Stanway, Hayes, Crayford, Sydenham, Calcot and Newbury
  • The Kung Fu Panda 2 Special Edition Music DVD is priced at £9.99 exclusively at Sainsbury’s until Sunday 20th November
  • Over-stuffed with Po-sized bonus features, the Awesome DVD and Blu-ray Triple Play (Blu-ray, DVD & Digital Copy)  provide hours of hilarity and entertainment including interviews with the returning cast and new faces who have joined the journey, a fun tutorial that teaches 50 Kung Fu Panda-inspired words in Chinese, deleted scenes and filmmakers’ commentary.  In addition, the Blu-ray Triple Play  pack includes a digital copy of the film to enjoy on the go, hilarious pop-up trivia, and a visit to the Animators’ Corner featuring interviews with creators, animators, cast and crew, storyboards, commentary and more


About DreamWorks Animation SKG

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 21 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.


About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment.  PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.