Parkers announce the manufacturers who are allowing the UK’s car buyers to “have their cake and eat it!”

Press Release   •   Feb 20, 2011 15:02 GMT

Today the Kia C’eed was named as the overall winner in the Parkers inaugural New Car Awards 2011.

The Parkers’ New Car Awards have been developed with the single-minded purpose of helping the UK’s car buyers identify “the cars that make your cash go further”.  Unlike most other new car awards which are judged largely on opinion, the Parkers’ New Car Awards are based on hard facts, powered by Parkers’ all-new Cost of Motoring Tool.  The user-friendly tool which can be accessed 24/7 at takes in to account many “hidden costs” including depreciation, showroom tax and first registration fees, service and repairs, road tax, fuel consumption and even breakdown.

The awards celebrate a mix of both value and premium brands across the 11 categories, and car buyers may be surprised at which cars actually represent the best value for money.  Amongst this year’s winners, the Renault Twingo 1.2 16v Bizu walked away with the best value City Car award, while Audi won the Small Hatchback category with its A1 1.6TDi SE.  In the Sports and Premium Executive categories, accolades have been awarded to the VW Scirocco 1.4TSi 122 and the BMW 520d SE (Business Media), both of which offer drivers superb value for money.

Parkers have today helped each of the winning manufacturers to fully celebrate their win, by sending them a delicious replica cake of the winning car. 





Kieren Puffett, Editor of Parkers said: “It is great to see some truly outstanding cars winning our Parkers’ New Car Awards 2011. Parkers is the most trusted brand amongst the UK’s active car buyers and these awards will help thousands of consumers to immediately identify and shortlist the cars that make their cash go further”. helps you to choose the right car at the right price. Our team of experts is dedicated to empowering you with the advice and help that you need to negotiate the best deal.