Parkers Launch Revolutionary New Car Awards 2011

Press Release   •   Feb 18, 2011 14:53 GMT

Today, Parkers, the car buying website, announce the launch of their first ever New Car Awards which celebrate the cars that make drivers cash go further. The Awards are based on robust scientific research and the findings will prove vital to consumers who are getting increasingly cash savvy, especially given the soaring cost of motoring.


When it comes to buying a car, many people often only look at one thing - the price on the windscreen. Equally as important, however, are the running costs, especially if you intend to keep the car for more than a few years. With their New Car Awards, Parkers make choosing the most cost effective car as scientific as possible, by calculating all of the costs associated with buying and owning a new car. Considering everything from depreciation, showroom tax and first registration fees to service and repairs, road tax, fuel consumption and breakdown, the Parkers’ New Car Awards will provide hundreds of thousands of car buyers all over the UK with the true cost of motoring.


In an industry first, the research will also be available for motorists to access 24/7 in the form of the Parkers Cost of Motoring tool, that enables consumers to identify the total costs of a new or used car.  


Following extensive analysis, a panel of three car expert judges including Kieren Puffett, editor of Parkers, Tim Pollard, editor of CAR and Jeremy Bennett, AM Magazine editor, will work together to identify the car that makes your cash go further in 11 categories. The winning car in each category will be chosen by calculating all the associated ownership costs and one overall winning car, which, in the judge’s opinion exudes quality AND is relatively cheap to own will also be chosen.


Kieren Puffett, Editor of Parkers comments, “We are really excited to be launching our very first New Car Awards and are busy compiling the results at the moment. It’s great to be able to help motorists make their cash go further and the Cost of Motoring tool is just the latest way that we are utilising our expertise and knowledge to help consumers make the smartest car buying decision. We believe many people will be surprised which cars actually represent the best value for money when all factors are considered.”






Whether someone is looking for a family estate, or a premium executive car, the New Car Awards will help UK car buyers immediately know which cars truly represent best value for money, not just on the forecourt. And to celebrate the launch of these exciting awards, Parkers is offering drivers the chance to win a year’s free motoring.   Visit to find out more. helps you to choose the right car at the right price. Our team of experts is dedicated to empowering you with the advice and help that you need to negotiate the best deal.