PensionBee has awarded its creative business to The Builders Arms Creative Partnership in London after a competitive pitch.
The FinTech startup aims to simplify the world of pensions by helping savers in their thirties and forties track down the pensions they have contributed to and consolidate them.
As a result customers gain a clear sense of what their financial future looks like and are provided with greater access and control to make changes and adjustments going forward.
PensionBee won the Innovate Business of the Year Award at the Startups Awards 2016. More recently, the Financial Times endorsed the online pension manager as one of the FinTech Innovations of 2016.
They have welcomed 2000 customers since their launch and have a further 12,000 sign-ups of customers in the process of moving their old pensions to the BeeHive, their online pension dashboard where customers can check their pension balance, plan their retirement income and pay into their pensions.
The Builders Arms will be working on an overarching brand concept that will lead to a creative advertising campaign launching early 2017.
Dominic Slade, Managing Partner of The Builders Arms commented, “We are delighted to have been given this opportunity, as a company we’re committed to working with the sort of brands who are challenging the status quo and PensionBee are certainly doing that.”
The agency already has extensive experience in the FinTech and InsuraTech category with their Simply Business client - the leading online provider of insurance to small businesses.
Jasper Martens, VP of Marketing at PensionBee added, “Rather than just advertise on the tube which every startup seems to do these days, the Builders Arms team understand how to build a meaningful brand that appeals to the audience that's right for us. I'm very excited to work with the Builders Arms team on our integrated brand campaigns next year which will cement PensionBee as the most loved and recommended pension brand in the UK."
The Builders Arms Creative Partnership is a creative agency based in London. Founded in 2014 by partners Basil Mina, Steven Hanratty and Dominic Slade. The diverse list of clients includes Profoto, Moncada Brewery, Electrolux, Simply Business, BetStars and AEG.