Pia Rossini

Pia Rossini Launch YouTube Channel in Conjunction with their New Website

Press release   •   Apr 16, 2013 18:06 BST

Pia Rossini, a design lead ladies fashion accessories supplier has recently launched their own YouTube Channel in conjunction with the launch the new and improved e-commerce website. This channel will be focused on meeting both buyer and customers needs. The channel will showcase the brand's fashion collections as well as offering merchandising tips and tricks on styling their accessories.

Pia Rossini first launched their online trade website www.piarossini.com in 2010 with improved growth year on year. This increase in online ordering from the buyer has gone hand in hand with the advantage of being able to create top up orders to replenish best selling items throughout the season. The added ability of pre ordering collections, downloading product and model images and accessing new features such as merchandising tips and current trends on top of receiving exclusive offers can only add to this growth.

Along with the website Pia Rossini has a large online presence in the form of social media pages such as Facebook, Twitter and Pinterest. These pages are set up to interact with their trade customers and provide them with both news and content for their own pages. With the launch of a YouTube channel Pia Rossini can now share more content with their buyers to keep them informed and up to date on trends, styling and merchandising in a informal and personalised format.

The first in a series of videos presents five scarves from the current SS13 collection and five scarves from the AW13 collection - all available to order online. The video suggests 10 ways on how the buyer can merchandise and how the end retail customer can wear their Pia Rossini scarf - http://youtu.be/TDduagYazPE. Fashion Blogger Laurina Kennedy from oneyearoffashionfasting.blogspot.co.uk presents these creative styling tips while referencing how to maximise a wardrobes versatility using different patterns and styles.

The YouTube channel is now live and will host all of the Pia Rossini Videos and blogs as well as being represented on the website. The new and improved e-commerce website is now live and has been eagerly anticipated by the companies numerous buyers worldwide from independent boutiques to large department stores.


Pia Rossini Ladies Fashion Accessories Wholesaler

Pia Rossini has been trading since 1999 and has grown to be a worldwide company. Trade customers can register online and pre order as well as top up with exclusive offers, features and benefits for registered customers. The Autumn Winter collection will be available to order online from March 2013 at www.piarossini.com which will coincide with the launch of the new and updated website.