Brandnation Studio

PLAYBOY’S 2010 PLAYMATE OF THE YEAR HOPE DWORACZYK TO LAUNCH PLAYBOY ENERGY DRINK IN THE UK

Press Release   •   Nov 19, 2010 00:20 GMT

Hope has had a successful modeling career since the age of 16 and has graced endless international runways over the years.  In addition to hosting the popular Canadian television show Inside Fashion, which spotlights exciting fashion happenings and features interviews with top fashion photographers, designers and models, the 25-year-old Texas stunner has been featured on Playboy’s April 2009 cover alongside funnyman Seth Rogan and on Playboy’s June 2010 cover as the magazine’s Playmate of the Year and first-ever 3-D Centerfold.  

The official UK VIP launch event for Playboy Energy Drink is being held at London’s Funky Buddha nightclub on Thursday 18th November.  Located in London’s swanky Mayfair district, Funky Buddha has achieved considerable acclaim as one of the city’s premiere celebrity/VIP nightlife destinations for the past nine years.  Funky Buddha also bears the distinction of being the first nightclub in London to carry and sell Playboy Energy Drink, and the famous nightclub is under exclusive contract.  Hope will be co-hosting the UK launch event with popular actress, model and UK ambassador for Playboy Energy Drink, Kelly Brook.

Playboy Energy Drink’s delicious taste boasts subtle notes of fruit and vanilla. It also contains Ginseng root, Guarana extract and Damiana leaf, ingredients that are believed to stimulate energy levels. It is available in two varieties, regular and sugar free, and each comes packaged in an 8.4 oz. black cans, made distinctive by the famous Playboy Rabbit Head Design and colours denoting regular (glowing orange) or sugar-free (glowing blue).  

Playboy Energy Drink, a premium beverage, will be initially available through high-profile clubs and cocktail bars.  The beverage will launch its advertising and promotions with the theme “Gets the Party Started.”  Find further information about Playboy Energy Drink at: www.playboyenergydrink.co.uk.

For additional details, contact Brandnation on 0207 940 7170
Eva@brandnation.co.uk/ 0207 940 7179
Abby@brandnation.co.uk / 0207 940 7186
Charlotte@brandnation.co.uk / 0207 940 7187