Department for International Development

Premier League and DEC unite to tackle famine

Press Release   •   Nov 15, 2011 08:30 GMT

The Premier League today backed the DEC East Africa crisis appeal as it announced a
weekend of action at top flight football clubs across England.
Football supporters will be able to text a number displayed on advertising boards, in
match-day programmes and on players’ training bibs to donate £5 to the appeal on the
weekend of 26 November.
Their donations will go towards helping the 13 million people in Ethiopia, Kenya and
Somalia who are facing huger in the crisis which was brought on by severe drought.
At an event in Downing Street, George Osborne was joined by Patrick Vieira, Niall Quinn,
Premier League Chief Executive Richard Scudamore and Clive Jones, chair of the DEC
Patrick Vieira and Niall Quinn took part in a football match with local primary school
children in Downing Street before Richard Scudamore announced the partnership with
DEC at a reception attended by the Chancellor.
Chancellor George Osborne said:
"The situation in the Horn of Africa remains desperate and it is great to see the Premier
League getting involved to help.
"Football fans up and down the country will be able to make a difference and I wanted to
do everything I could to support this idea."
Richard Scudamore said:
"The Premier League and its clubs have a long tradition of partnership with African
football, and as a League we have many programmes that support grassroots sporting
development in the continent and provide lasting legacy.
"We recognise that it is vital the DEC Unite Appeal for East Africa remains at the forefront
of people’s minds. We hope our weekend of action will bring it to the attention of the
millions of fans who follow the Premier League each week and that their donations can
greatly extend the excellent work of the UK Government."
Clive Jones CBE, chair of DEC, said:
"With 'Tackle Famine' the UK is continuing the international leadership it has shown in
responding to the crisis in East Africa. "There is a huge amount of work still to be done so we are delighted to have the Premier
League, leading clubs and so many footballing stars on our side."
So far the British public has donated £72 million to DEC through its East Africa Crisis
The UK Government has fed 2.4 million people in the region since July 1 and is providing
vaccinations to a further 2 million and clean water and sanitation to 1.2 million.
The Premier League has agreed to donate its match-day advertising space to the DEC
appeal on Saturday 26, Sunday 27 and Monday 28 November.
This means the DEC appeal text number will appear in place of Premier League
advertising on advertising boards, in match-day programmes and on players’ training bibs.
Clubs will also promote the appeal through their websites with links to DEC’s appeal page.