Rodenstock UK Ltd

Prescription Sunglasses by Rodenstock for the whole family

Press Release   •   Feb 25, 2016 13:51 GMT

Rodenstock is starting the year with a brand new and original sunglass concept, appealing to a wide age range, and even including a perfectly scaled down aviator model for children.

The new Rodenstock SunProtect Prescription Sunglass Collection consists of 58 stylish models, from which opticians can select 18 or 24 pieces to create a collection ideally suited to their practice profile. The combination of German engineering and stylish design make the sunglasses a ‘must have’ companion for the summer season.

All Rodenstock SunProtect sunglasses are available with prescription sunlenses, including a comprehensive range of single vision, bifocal or progressive lenses on offer, starting with a MRRP of £119.

Rodenstock SunProtect sunglasses are available with striking tints, polarised lenses or ColorMatic IQ® Sun 2 lenses, which adapt intelligently to different environments by darkening to 90% absorption in strong sunlight and lightening to 55% in the shade. Popular trending mirror coated sunlenses are also available, creating an unbeatable portfolio and allowing the customer to create a bespoke sunglass.

The Rodenstock SunProtect sunglasses are only available from independent opticians and are supported with an attractive ‘Be Smart’ marketing pack, containing a display stand, posters, counter cards, patient mailers, look-books and leaflets.

About Rodenstock

Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacle frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.

Rodenstock maintains production sites at a total of 14 locations in 12 countries, including Kent UK.

Rodenstock is a licensed partner for Porsche Design, Mercedes-Benz Style, Claudia Schiffer and Jil Sander.