AHDB BEEF & LAMB TRADE MARKETING

Provenance puts independent butchers in prime position

Press release   •   Mar 23, 2015 12:47 GMT

Independent butchers are best placed to capitalise on the public’s new-found love of all things culinary, despite the industry losing a generation through lack of training opportunities.

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AHDB Beef and Lamb is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.

The AHDB Beef and Lamb Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.