Radical Blueair Sense Air Purifier Wins Top Global Design Award

Press Release   •   Oct 02, 2012 14:37 BST

The Blueair Sense indoor air cleaner chosen for award by one of the world’s most prestigious product design program – the G-mark system organized by the Japan Institute of Design Promotion.

The Blueair Sense air cleaner, which embraces radically new design and technology to clean indoor air of all harmful pollutants, has won a top international design award. The air cleaner from Sweden’s Blueair won the Japan Institute of Design Promotion (JDP) 2012 G-mark ‘Good Design Award’.

The globally acclaimed Stockholm Claesson Koivisto Rune design and architecture studio designed the Blueair Sense. With a contemporary glass and steel design, the Blueair Sense air cleaner em- ploys second-generation HepaSilent Plus air filtration technology to efficiently remove practically all allergens, viruses and other pollutants from indoor air.

Joakim Nygren, chief designer at Blueair, said: “We are thrilled to receive such an accolade. From the outset we always aimed to design Blueair Sense as a strikingly new approach to indoor air purifier design and it is heartening to see it being recognized.”

Innovated with love in Sweden, the radical air cleaner features a unique inter-active motion-sensitive tempered glass top that replaces the physical use of a knob. Users simply change air-cleaning speed with gentle hand movements above the scratchproof surface.

The Blueair Sense comes in an enticing palette of six colors ranging from Polar White and Graphite Black to Powder Pink. 100% recyclable materials such as steel and glass are used in the air cleaner’s construction, while an ultra silent fan uses less electricity than a low-energy light bulb.

The blockbusting, cool design of the Blueair Sense makes the unit as natural a part of the modern home or small office as a fridge or vacuum cleaner. “Designed to blend seamlessly into even the most avant garde home and office environments, owners of the Blueair Sense will also experience years of improved wellbeing, health and pleasure,” says Joakim Nygren.

The Japanese G-mark is considered one of the world’s most prestigious awards for new product design. Some 60 judges each year screen thousands of submissions from companies around the world with the purpose of selecting designs they consider advance lifestyle and industrial activity with outstanding design.

For more information contact:

Blueair Head Office Publicity Contact

Jonas Holst, Blueair Global Head of Sales and Marketing M: +46 70 459 60 65

Public Relations

David Noble, TKGB Publicity, London, UK Tel: +44 7785 302 694

About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commit- ment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information about Blueair, please visit