Staff at the British Red Cross’ first ever stand-alone vintage shop in Shrewsbury have reported record profits, just one week after they re-launched. The newly refurbished shop on Shrewsbury’s Mardol Street has seen a massive 114 per cent increase in profits from the same week last year, with a stream of new customers as well as regulars visiting the shop every day.
The Tudor building, which was transformed by volunteers into a vintage-inspired shoppers’ heaven complete with historical Red Cross posters and displays, offers a wide range of hand-picked vintage and retro clothing, accessories and homeware.
Red Cross regional fundraising manager, Hannah Simpson says: “We have been overwhelmed by the response and are delighted that it has been such a success. I think people love our stock because we offer genuine one-off pieces at a reasonable price so they can achieve a really fashionable look while also giving to a worthwhile cause!”
Some of the UK’s top fashion and lifestyle bloggers are also raving about it with Beauty for all Budgets blogger Leanne Bilsby enthusing: “I wish all of Shrewsbury’s local residents and fashion enthusiasts the best of luck in rifling through the menagerie of vintage wonder, because if I ever happen to “accidentally” get on a train and not get off again until it stops in Shrewsbury then I will be buying the lot.”
Other stand-alone vintage Red Cross shops are planned for the UK in 2012.
To find out more about the British Red Cross vintage range and shops visit www.redcross.org.uk/vintage