Fanbooster

Responsive design coming to Facebook applications

Press Release   •   Nov 05, 2013 09:00 GMT


Today Fanbooster, a Norwegian-based Facebook Preferred Marketing Developer, launches the next version of their Facebook application creators. The platform allows brands to create fully responsive applications without design or development skills.


Mobile explosion on Facebook.

Facebook recently announced almost half of their daily users are mobile-only and that mobile is on track to surpass desktop in 2013.

- We strongly believe all Facebook applications and campaigns should be customised for all screen sizes, says John Smith, Director of Fanbooster UK. In 2013, all brands should be able to easily create responsive Facebook applications.

New platform for creating true responsive Facebook applications

Several Facebook applications platforms, including the old Fanbooster platform, created a mobile copies Facebook applications and simply mirroring the desktop version. With the launch of the Fanbooster Creator, Facebook applications can be truly mobile optimised.

- Devices are used differently, says Geir Sand Nilsen, Fanbooster Chief Innovation Officer and known as the Norwegian Mobile Guru. It is a widespread misperception that its enough just making sure all content is visible on all devices . The content must also be customised.

All applications made in Fanbooster Creator is automatically responsive. Fanbooster Creator also allows campaign managers to hide and add specific content for each device making them truly responsive, both in terms of design and content.

Official launch date: 5.november

Fanbooster Creator will be officially launched at 5.November in Oslo, but is already available for chosen partners and customers. 

Facebook(r) is a registered trademark of Facebook Inc.

Fanbooster hails from the small Norwegian city of Kongsberg and provides an easy to use online tool to customise Facebook pages for companies worldwide. Since the start in 2010, more than 10.000 Facebook applications has been create in the Facebook platform.

Among the customers are Samsung, LG Mobile, Total Greek Yoghurt, L'oreal in 25 countries.

Fanbooster is the only Norwegian-based Facebook Preferred Marketing Developer.