London based Rugby Inspired Clothing brand RuckStar Rugby has responded to Australian Rugby's issuing of gold & green safari hats to the wallabies fans, by launching a Tee shirt to accompany it's supporters anthem The Voice of a Thousand Men and a new version of the video with karaoke style lyrics so that all fans can learn the words.
"You can't underestimate the power of support, down-under, and at home" says Ruckstar Rugby MD Neil Boote. "The Lions support is immense but The Wallabies will try to combat it as they did in 2001. These hats are just the start!"
The Voice of a Thousand Men supporters song is a plea to Lions fans to sing with the voice of 1000, and to sing the Lions to Victory.
Proceeds from Downloads from the track will go to The Wooden Spoon Rugby Children's charity as will £1.20 from each Tee shirt sold.
The Tee features the "plea" that starts off the track on the back, with the Aussie Road Sign-inspired VOATM logo on the front together with a gold embroidered Australia 2013 emblem and retails at £19 only from www.Ruckstar.co.uk
The British & Irish Lions have not won a Test series since Ian McGeechan, Jim Telfer and captain Martin Johnson led them to victory in South Africa 1997 and all supporters are hoping this could be the year that the LIons get back to winning ways.
Ruckstar is a new Rugby Inspired clothing brand marketing original. high quality original garments that celebrate the origins, traditions and glory days of Rugby. The range is marketed direct online at the Ruckstar.co.uk webstore, as well as at selected Rugby and lifestyle events such as Rugby 7s festivals.
The current range of men's Tee shirts will be expanded in Summer 2013 to include hooded tops and Rugby polo shirts, and a women's range.
The brand was launched in late 2012, and was founded by Neil Boote, a Rugby fanatic, who after years of corporate life decided to combine his passion for Rugby, his Marketing expertise and experience running a leading Music merchandise business to create something new and exciting in a cluttered and rather homogenous marketplace.
Ruckstar brings a Rock and Roll edge to its designs and branding, as well as superior quality. All this is underpinned by a social agenda, to invest in the ongoing development, sustainability and health of grass-roots Rugby.
To this end, the Kickback programme enables anyone buying from Ruckstar.co.uk to select a local Rugby Club or Rugby cause as they buy, making that Club or cause the beneficiary of a minimum 5% of the revenues. Clubs agreeing to promote Ruckstar receive a higher percentage Kickback, up to 15% for full partner Clubs.
To reinforce both its Rock n Roll and social credentials, Ruckstar has produced an unofficial anthem and video for the 2013 Lions Tour in aid of the Wooden Spoon society.