AHDB BEEF & LAMB TRADE MARKETING

Rugby hero Phil Vickery backs Team GB in Tri-Nations Butchers’ Challenge

Press release   •   Jun 25, 2014 12:31 BST

Former England rugby star Phil Vickery has been drafted in to put Team GB through their paces as they prepare to take on Australia and New Zealand – in a butchery test match.

To view the full press release, visit the EBLEX corporate website by clicking here


EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.