The Bluebeards Revenge

Sacha Harding named Britain’s manliest man

Press Release   •   Oct 11, 2010 12:20 BST

Lee Mill, Devon - Bedford Blues flanker Sacha Harding has been crowned Britain’s manliest man after narrowly beating rival Chris Brain in the public vote.

The rugby star polled more than 140,000 votes to win the nationwide competition and a one-year modelling contract to become the new face of The Bluebeards Revenge.

In August, the shaving brand carried out a survey to find what famous people’s features were judged most manly before launching an appeal with the Daily Express to find men who matched the criteria.

The composite masculine man was a combination of George Clooney’s hair, Scottish actor Gerard Butler’s eyes, Hollywood star Brad Pitt’s nose, British actor Jason Statham’s mouth and James Bond-actor Daniel Craig’s body. We dubbed this man ‘Bradiel Buthney’.

Hundreds applied but, after much deliberation, eight ruggedly handsome suitors were shortlisted in Britain’s biggest masculinity manhunt. And it was Sacha who came out on top of this masculine pile.

Paul Hunter, Elliot Stevens, Ken Townsend, Oliver Gwyn-Jones, Simon Thorne and Craig Stevenson were the other six finalists.

Tom Truman, spokesperson for The Bluebeards Revenge, said: “The Bluebeards Revenge is the most masculine shaving cream on the market for men with heavy stubble, and so we set out to find the British man out there who was separated at birth with the world’s most manly fantasy man, ‘Bradiel Buthney’.

“These eight rugged chaps were all worthy winners, but it was Sacha who secured the most public votes.

“We would like to thank all eight guys for their enthusiasm, hard work, commitment and manliness. They have all been a pleasure to work with and will always be considered part of the Bluebeards family”

Sacha took his campaign to become Britain’s manliest man to BBC TV, BBC Radio, the Rugby Times and the Bedfordshire on Sunday newspaper as he looked to secure those all important votes.

The 27-year-old will now take part in photoshoots and TV ads; he will also shave in a host of extreme masculine locations, including a lion’s den and while skydiving.

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Notes to Editors

For more information on The Bluebeards Revenge ( and Sacha Harding, including interviews / imagery, please contact Nick Gibbens on 01752 898191 or

About The Bluebeards Revenge

The Bluebeards Revenge is a luxurious shaving cream with a signature scent chosen by shaving enthusiasts, based on a fresh and classic English barbershop scent with a modern twist. The aroma and sumptuous thick lather makes shaving a genuine pleasure.

Uniquely, the product contains the secret ingredient, Decelerine, which is scientifically proven to actually reduce the growth of hair over a period of time, so every time a man shaves with The Bluebeards Revenge, he can reduce the hair growth next time. Over a 60 day period, this can reduce the growth of stubble by up to 40%, meaning a man can get on with what he does best – manliness – without sporting a 5 o’clock shadow by lunchtime.

The Bluebeards Revenge is suitable for vegetarians, and is Paraben Free.  A donation from every tub goes directly to the UK’s two most important charities supporting injured firefighters

Decelerine – is a unique ingredient which targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.

As well as slowing down beard regrowth, Decelerine relieves and soothes the effects of shaving (especially skin prone to irritation and dryness) by providing moisturisation and protection to facilitate its regeneration.


The Bluebeards Revenge™ is a paraben free, premium quality shaving cream with added ingredients like Decelerine ™ to specifically combat tough stubble.