Samsung now selling almost half of European smarthphones

Press Release   •   Jul 01, 2013 11:54 BST

Samsung has tightened its phenomenal grip on the mobile market in recent months, with one in every two smartphones sold in Europe now made by the South Korean manufacturer.

Android-based smartphones accounted for more than 70 per cent of sales in the top five European markets in the three months to the end of May, compared with 61 per cent in the same period the year before.

Comparatively, Apple's iPhone sales have a share of less than a fifth and Windows phones comprise about 7 per cent.

However, this rapid pace of growth was not replicated elsewhere in the world, with Google's platform holding steady with a share of about half the US market over the past year. Instead, Apple's iPhone was the clear winner when it came to growing market share in the US, which was up 3.5 per cent to 42 per cent.

Data from Kantar, which tracks smartphone sales by operating system, said that Apple's iOS had 29.9 per cent of UK sales, compared to 65.2 per cent for Android, the Google software that Samsung and several other firms use.

BlackBerry, whose shares nosedived on Friday as sales of its latest smartphones disappointed, had just 5.3 per cent of the UK market, less than half that of a year ago. It has also been overtaken as Britain's fourth-placed handset manufacturer by Sony, which has experience a renaissance with the launch of its Xperia Z model.

Android's expanding slice of European sales comes amid EU scrutiny of Google, following allegations that it is abusing its smartphone dominance to promote other services like YouTube.

Samsung needs to focus on retaining its existing base of customers after two years of relentless growth, given improved products from competitors such as Sony, HTC and Huawei.

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