VisitScotland

Scotland most innovative nation ‘baa’ none

Press release   •   Apr 25, 2016 12:02 BST

Images of some of Scotland’s most famous world-changing innovations, including the television, telephone and Dolly the Sheep, are being used to inspire more business visitors to the country.

Led by the Business Events team at VisitScotland, the Scottish contingent at this week’s Conference and Hospitality Show North in Leeds includes representatives from prestigious hotels and venues from Edinburgh, Ayrshire, Perthshire, Fife and the Highlands.

And as part of the Year of Innovation, Architecture and Design, the visuals on the Scottish stand will focus on examples of the country’s extraordinary innovation.

Visitors to the Scotland stand will also have the chance to take selfies with a traditional piper and pose with one of VisitScotland’s Polaroid-style #ScotSpirit frames, allowing them to join in with the national tourism organisation’s global marketing campaign.

Now in its seventh year, the Conference and Hospitality Show North is expected to attract more than 600 buyers, including top event organisers from across the UK.

The Scottish businesses attending are:

  • Blair Estate Scotland (Ayrshire)
  • Meetings Perthshire
  • Fairmont St Andrews (Fife)
  • Sodexo Prestige Venues & Events (Edinburgh)
  • The Carlton Hotel Edinburgh
  • Waldorf Astoria Edinburgh
  • The Kingsmills Hotel (Inverness)

Theresa Ring, Market Manager – The Midlands & North England at VisitScotland, said: “The north of England market is a hugely important part of Scotland’s £1.9 billion business events industry. Attending the Conference and Hospitality Show North gives Scottish venues and event organisers the opportunity to meet face-to-face with buyers and bring potentially lucrative conferences and other events to Scotland. The Year of Innovation, Architecture and Design is a great way to engage with buyers, and we are looking forward to showcasing some of our country’s top venues in Leeds this week.”

The Year of Innovation, Architecture and Design is building on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.

Through a series of exciting events and activity, 2016 is showcasing Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.

For more information about the Conference and Hospitality Show North, go to www.conferenceandhospitalityshow.co.uk

- ENDS -

Caption: A still from VisitScotland's Finger on Scotland's Creative Pulse film used to promote the Year of Innovation, Architecture and Design.

Notes to Editors

    About Business Events

  • According to research commissioned by the Meeting Professionals International Foundation in 2013, Business Events are worth £1.9 billion to the Scottish economy
  • The Business Events Industry focuses on Scotland as a destination for conferences, conventions, and incentive programmes.
  • Currently, business events represent 20% of all tourism expenditure in Scotland. Business visitors spend almost twice that of leisure visitors, making it a highly lucrative sector, and it is also less seasonal than leisure tourism.
  • In addition, attracting a major conference reinforces Scotland’s credentials in key industries and can make us a more attractive destination for inward investors, meaning that the benefits of business events extend well beyond delegate spend.
  • For information about business events in Scotland go to      www.conventionscotland.com
  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business events in Scotland go to www.conventionscotland.com


    Year of Innovation, Architecture and Design 2016

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design begins on 1 January 2016 and ends on 31 December 2016 and will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Scottish Government, Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
  • Join the conversation at #IAD2016
  • Events can join the 2016 Year of Innovation, Architecture and Design Partner Programme throughout the year by visiting http://www.eventscotland.org/YIAD_partner_programme

ERDF.