Stunning snow conditions at Scotland's ski resorts have earned a massive £23 million for the local economy since the start of the season, it was revealed yesterday.
The tourism body said approximately £16.4 million of that figure was money spent on accommodation, shops and fuel.
With Britain having suffered the second coldest March on record, and snow still visible on the hills, Scotland's ski resorts are predicting that there may be a rare summer season for skiers this year.
There could be money-spinning weeks ahead as the snowsports industry looks set for the longest Scottish ski season on record. A Ski Scotland spokeswoman said skiers and boarders could possibly still be on the slopes as midsummer approaches in June.
Ski centres at Glenshee, The Lecht, Cairngorms, Nevis Range, and Glencoe have benefited from wintry weather.
Just last weekend Scotland's five mountain ski areas including CairnGorm Mountain had fresh snowfall with more forecast this week.
They are all reporting great conditions and have no plans to close in the immediate future, with many enjoying drifts of fresh, powdery snow.
Mike Cantlay, Chairman of VisitScotland, said: "Our ski centres are a huge draw to local people, as well as those from further afield, and with the recent blue sky days and excellent snow conditions - unprecedented for this time of year - the Easter holidays are a great opportunity to get out there and enjoy it.
In June 2010, more than 100 skiers took advantage of ski tows being open at CairnGorm Mountain for the first time in midsummer.
The Scottish winter sports industry has attracted more than 250,000 skiers, snowboarders and other enthusiasts since December of last year, while the Easter weekend saw a record number head to the slopes.
However, the figures are well below 2009-2010 - one of the best on record - when almost 375,000 people hit the slopes.
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