VisitScotland

Scottish talent takes centre stage in Culture 2014 celebrations

Press release   •   Jan 31, 2014 00:00 GMT

VisitScotland has welcomed the announcement of a further forty-two new projects to this summer’s Glasgow 2014 Cultural Programme.

The new projects will join a bustling nationwide programme celebrating music, dance, comedy, theatre and art as Scotland prepares to welcome the world in the Glasgow 2014 Commonwealth Games.

Mike Cantlay, Chairman of VisitScotland, said: “What better way to showcase our vibrant, proud and culturally diverse nation than a packed programme of the very best of traditional and contemporary Scottish talent?

"Combine that with a celebration of culture from across the Commonwealth and I’m certain there will be something to cater for all tastes no matter where you are in Scotland.

"The Culture 2014 celebrations are sure to be the perfect accompaniment to the excitement and exhilaration of the Commonwealth Games, placing Glasgow and Scotland on the world stage like never before.

"I urge Scots to make the most of this unique opportunity and I hope it inspires visitors across the globe to come and discover more about what makes Scotland so special.”

Scotland is welcoming the world in 2014 with three momentous events: the Glasgow 2014 Commonwealth Games, the Ryder Cup at Gleneagles and the year-long Homecoming 2014 celebrations.

ENDS

For further information, please contact: Louise Purves, VisitScotland Press Office: louise.purves@visitscotland.com, 0131 472 2052

Notes to Editors:

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  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. 
  • The organisation has three key roles:
  1. To market Scotland to all parts of the world to attract visitors
  2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
  3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • 2014 is the year Scotland welcomes the world, when it hosts the Glasgow Commonwealth Games, the Ryder Cup at Gleneagles and more than 800 Homecoming events throughout the country.For more information on Homecoming Scotland 2014, go to www.visitscotland.com 
  • The VisitScotland Information Centre network is a unique face-to-face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24 million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/ 
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to www.visitscotland.com
  • For information about business tourism in Scotland go to www.conventionscotland.com
  • For more information on VisitScotland’s annual review please go to www.visitscotland.org/about_us/our_focus/annual_report.aspx