The subscriber data management (SDM) software market has been forecast to grow at a compound annual growth rate (CAGR) of approximately 30% from 2011 through 2016, to total an eventual market value of nearly US $2 billion.
In 2011 the SDM software market for mobile and fixed line networks, reached $570 million, up 57% from 2010.
SDM allows carriers to consolidate and manage their cross domain subscriber data encompassing access preferences, authentication, services, identities, location, and presence into unified data repositories.
SDM investments are increasingly being driven by network modernization initiatives, particularly 4G LTE deployments, in turn driving operator interest in the separation of back-end SDM databases from front-end applications to consolidate subscriber data.
Furthermore, the need for telecom operators to consolidate and leverage subscriber data, mobile advertising, network modernisation initiatives, and machine-to-machine (M2M) applications, are contributing to SDM software market growth.
Rapid subscriber growth remains a key driver in the Asia Pacific market (and is starting to play a role in Latin America as well), where mobile operators like Bharti and NTT DoCoMo have used SDM software to help manage subscriber growth, simplify new subscriber provisioning, reduce SIM card fraud, and manage subscribers with multiple SIM cards.
Operators in the EMEA region continue to lead the SDM opportunity, with mobile operators in Western Europe, particularly Vodafone, Orange, and Telecom Italia, among the first to deploy SDM.
Key players within the SDM software market includes, HP, Alcatel-Lucent and Nokia Siemens Networks, with all looking to expand their traditional HLR/HSS offerings.
For more information on the SDM software market, see the latest research: Subscriber Data Management Software Market Report
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