Search volumes on tablet devices up by 132%

Press Release   •   Jul 22, 2013 10:11 BST

Total retail search volumes grew 15% in the second quarter of 2013 compared with the same quarter a year earlier, according to new date from the British Retail Consortium (BRC).

Search volumes on tablet devices outpaced those on any other device, increasing 132% compared with growth on smartphone devices of 66%.

A boom in the ownership of tablets such as Apple's iPad meant searches on these devices continued to outpace those on smartphones in every sector.

Adidas, Converse shoes, dresses and garden furniture have become some of the most popular terms that consumers are browsing for online thanks to brighter weather and the help of three bank holidays.

Total search volumes grew fastest for DIY & Gardening, up 32% year-on-year. DIY & Gardening also had the highest growth in search volumes on tablets and smartphones, up by 170% and 81% year-on-year, respectively.

Footwear followed by food and drink were next on shoppers' minds, with search volumes on Google up 26% and 24% respectively. Consumer electronics fared the worst at 17%, although Microsoft's Xbox One, which launches in the fall, was among the most popular searched terms.

Growth in search volumes on tablets and smartphones were at their highest on the weekend before the Wimbledon Championships.

Britons looking for overseas brands - particularly from the US - soared by 51 per cent, up from 18 per cent in the first quarter. Meanwhile overseas consumers ramped up their searches for British retailers by 16 per cent.

BRC director general Helen Dickinson attributed this increase to the increasing availability of technology which no longer chains consumers to their PC's and which is increasingly encouraging global trade.

Dickinson said: "These results also show the changes the internet is bringing to the international retail market. The considerable increase this month in the number of UK consumers searching overseas retailers show that barriers are increasingly being broken down."

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