Vision Express

​Seven in 10 drivers putting their health and other road users at risk – finds Gordano services eye test initiative

Press release   •   Jul 20, 2017 16:48 BST

Motorists in Bristol could be endangering themselves and other road users by neglecting to have a regular eye test, a free vision screening initiative by Vision Express found this week, which revealed 71% of those tested were overdue an eye test.

Vision Express visited M5 Southbound Gordano Welcome Break services on Wednesday 19 July as part of a UK tour, in a bid to encourage drivers to put having an eye test on their checklist of holiday essentials this summer. The initiative came following new research[1] by the national optician, which reveals there will be increased pressure on South West roads, with UK drivers ranking the area the top UK holiday destination this summer.

One in five of those who had their eyes screened admitted to never having had an eye test and 50% hadn’t had their vision checked since their driving test, including 23-year-old Lexi Charlton, from Swindon. “I haven’t had my eyes tested in around 10 years,” she says.

“I’m lucky as my screening revealed my vision is good but it’s definitely worth getting your eyes tested. Before today I didn’t know how important it was and how many fatalities there were, caused by drivers with poor vision.”

Another visitor to the service station was Gloucester resident Ian McMinn, aged 56, who hadn’t had an eye test for over 20 years, and not since passing his driving test. He says: “It’s been a long time since I had my eyes tested and I drive practically every day in my truck, all over the place.”

He is now urging others not to put off having their vision screened. “You can’t always tell whether your eyes are up to scratch so it’s important to get them tested,” he adds. “It’s better to get them checked and be sure, than to potentially cause an accident due to poor eyesight.”

As part of the campaign, Vision Express, in partnership with road safety charity Brake, also released survey findings[2], showing 24% of drivers from the South West are overdue an eye test and 3% have never had an eye test.

And when it comes to planning a long journey, drivers from the county are more likely to spend time stocking their vehicles with drinks and snacks (34%) and making sure they have music for their journey (10%), than checking their vision is road-worthy by having a recent eye test (7%).

Those who missed Vision Express’ Welcome Break pit stop can still benefit from a free eye test by downloading an online voucher from the Vision Express website: www.visionexpress.com/staycation/free-eye-test. The voucher can be redeemed until 31 August 2017 at any of approximately 400 Vision Express stores across the UK.

To find out more about Vision Express’ staycation campaign visit: www.visionexpress.com/staycation

[1] Survey conducted by OnePoll, July 2017, among 2,000 drivers who have holidayed or will be holidaying in the UK this summer

[2] Survey conducted by OnePoll, July 2017, among 2,000 drivers who have holidayed or will be holidaying in the UK this summer

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision,the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 400 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 4,500 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake